Maersk \ APM Terminals

Can you make your people actually want to watch your latest compliance video? The answer is yes! Fabulous’ co-founder, Fabien Hameline, partnered with Hollywood actor, Amaury Nolasco of Prison Break, to produce Maersk #safetyfirst awareness campaign. Fiction screenwriting and the right cast made the success of the campaign. In numbers: 13 videos, translated in 12 languages, 18 million views, an extensive still and motion image library, distributed in 58 countries, for internal and external communication purposes, on-site and on the brand’s online channels.

The campaign won the United Nation Safety Award.


client: maersk APM Terminals

agency/production: FABULOUS

directed by sebastien rossi

In partnership with Evercom Studios France