Racing Lunatics \ Catching up with the Penaruizs

Fabulous co-founder, Fabien Hameline, partnered with the influencer couple: the Penaruizs, to produce a reality-show inspired video series that would appeal to the racing apparel brand’s target. With action cameras, handheld cameras, drones and the participation of our target’s beloved influencer couple, Fabulous bet on entertainment to help the brand consolidate its positioning in the field and appeal to more racing fans.

 

Client: Racing Lunatics Apparel

Agency/Production: Fabulous

Directed by Fabien Hameline

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